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If you're at all familiar with mass athletic brands, you know adidas. Their triple-stripe motif, seen on the sides of so many shoes, is the iconic symbol of an international sportswear institution. But while adidas is primarily known for its involvement with basketball, soccer, and tennis, it also has a wilder, more rugged side: adidas Outdoor.
adidas Outdoor was unofficially founded in the 1970s, when adidas's founder, Adi Dassler, created the first pair of light trekking shoes. The brand became established when climbing legend Reinhold Messner consulted adidas to design superlight, ultra-fast approach shoes for his first Everest ascent without supplemental oxygen in 1978.
Now known as "the athletic brand in the outdoors," adidas Outdoor has attracted some of the most elite/extreme adventurers and climbers to its ranks, including Alexander and Thomas Huber, Kevin Jorgeson, Sasha DiGiulian, and Mayan Smith-Gobat. That three-stripe logo is still present, but when emblazoned on the sides of innovative gear from hiking shoes to shells to climbing pants, it takes on a whole new meaning: that of commitment, dedication, and preservation.