4FRNT felt optimistic, to say the least, forecasting the demand for the HOJI. Based on that demand, they created the HOJI Women's. They found that women were purchasing and loving the HOJI in a 179 cm length and couldn't keep it in stock. They designed the HOJI W specifically for women with a more forgiving flex for lighter frames, and contour core to match the natural geometry of a woman's center of gravity and added a 171 cm size to round out the series. Plenty of ladies these days ski big mountain terrain and now they have a legitimate choice to ski big lines.