prAna, an ancient Sanskrit word for breath, life and vitality of the spirit, has helped guide prAna's actions and aspirations since day one. The company started in 1992 making clothing that worked well for climbing and yoga and discovered that the clothing worked well for lots of other passions too! prAna supports organic cotton, fair trade and wind power initiatives, and is centered around making mindful good using sustainable textiles and packaging whenever possible.

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